Thursday, January 13, 2011

Give Singles A Chance

Ever find yourself wondering what the deal is behind single records? What's with those little seven inch, coaster size records? If I'm going to shell out five bucks, I might as well get a whole album on iTunes! It's true, in this day and age, record singles are obsolete. But there is good reason why bands still bother with 45's.

I won't go into the history of vinyl, Alan Cross already covered that shit. Just keep in mind that for a long time the record single was how people checked out new music. For a quarter you could take home a new song by the Stones, Elvis or Chuck Berry. You dig, you buy the LP (long play record). Essentially, record singles were your parents' sample downloads.

Today more than ever, there is a resurgence of original forms of music. For the same reason fashion runways are covered with skinny jeans and scally caps again - they are too rad to forget. Records are most popular among what we will call "vinyl" types of music. You know what I'm talking about, underground bands too cool for modern technology. It's obvious that these bands' styles stem from the original vinyl artists of the blues, country, rock 'n' roll, and especially early garage and punk. Naturally, they follow suit with putting out records.

New vinyl bands keep record collectors salivating most with singles. Finding an LP of a new album is easy, but a limited pressing of single on blue vinyl creates massive demand. However, some of the coolest singles are easy to find as long as you frequent a decent record store. A true rock and roll business has at least four or five fat stacks of old, and a couple new, singles. Once you've found your vinyl mecca, dig in! For a couple bucks you can get a bootleg Cramps live set, pre-Vegas Elvis hits, a radio promo of Nirvana's "Come As You Are,” Fucked Up's latest song only available as a single, and endless more possibilities that won't be found on a regular record, and sometimes even iTunes.

But at the centre of the whole debate, singles are just really cool. Vinyl bands love reproducing vintage art styles, following the look of original record labels. A band knows there shit when their single sleeve remarks in bold lettering how cheap the price is, a true throwback to the sixties single craze. For me, this aesthetic keeps me coming back for more of what Billboard won't cover.

This article appears in Tangible Sounds

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